Five Top Tips to Make Your Brand Look Professional

A brand is an identifying symbol, mark, logo, name, word, and/or sentence that companies use to distinguish their product for others. A brand seeks to strike an awareness or sensation on the mind of the customer/consumer in identifying with immediate conclusion on the nature of your business.

 

Here are 5 basic tips on how to make your brand look professional.

 

Communication in this 21st century era is vital for progressive business disposition. It ensures you don’t accidentally get to pick a customer’s call like “Yo, what’s up?” Plus, you can prepare your business voice and be composed knowing fully well it is a business call. It could be a locally used number with the country’s code or a three-number toll line. Accessible, easy to reach. There are lots of options for virtual landlines available.

 

You need a quick and memorable way people can locate you. The name should be short and sweet. Remember that a stylish name could sound more pleasing to the ear of the customer and could strike a seeming memory. Unique or unusual spellings can be “cool” or “edgy”.

 

Using customised email addresses can make a big difference to how your business is viewed by others. Having a website allows yourself and any other employers to use customised email addresses.

 

This brings a professional tone to your business and shows potential customers you are serious. Think about it, imagine seeing an email from sainsburysenquiries@yahoo.com. Would you trust it? I certainly would not and a lot of people would not assume it was fake or even worse a scam. Now seeing customer.services@sainsburys.co.uk looks a lot better and seems much safer to contact.

 

The presentation of your website is very important. I have seen many good website ruined by awful designs, terrible colour schemes and annoying pop ups.

 

However there are now many tools you can use to simplify this process such as Canva which are great for presentations with plenty of templates. You can also hire trusted web designers to design the website for you. This not only saves time but guarantees you a presentable professional website.

 

Photos are the best way to introduce online visitors and users to your products. Photos highlighted must be clear and broad so that it gives a clear view of their quality and blunt description. You can try to at least hire a photographer or use a photography service like ProductPhoto.com. Don’t forget to take some photos of your products in action. A plain white background will show off product details but a photo of your commodity with a person or in use can provide a sense of scale and personality as well.

 

People are very wary of their privacy and want to make sure their devices are secure and not at risk of malware. If your website does not have an SSL Certificate installed or display the padlock in the address bar with HTTPS:// then that will put people off visiting your website. Especially in modern times where there are lots of scams happening. Google themselves suggests secure websites have higher rankings. It is an investment but that is vital for conversions. You can set up a secure website here.

 

You are now more educated. What’s next?

We recommend you checking our one page website package today which includes SSL certificates, personalised emails and high quality web design.