Colour Psychology

Colour psychology is the study of how colours affect human behavior and emotion. In the context of business and branding, colour psychology refers to the use of colours to convey certain messages, emotions, and brand values to customers.

Colour is a powerful tool in branding, as it can influence customers’ perception of a brand and their purchasing decisions. Different colours have different psychological meanings and can evoke various emotions and associations. For example, blue is often associated with trust and security, while red is associated with energy and excitement.

A colour psychology chart is a helpful tool for businesses and marketers to choose colours that align with their brand values and messaging. The chart categorises colours by the emotions and meanings they convey, making it easier to select the right colours for a brand’s marketing materials.

Here’s an example of a colour psychology chart with brand examples:

So, you no a little about the psychology of colour. Now what?

1. Think about how you want to be perceived by your potential and existing customers

2. Based on the desired perception, identify the correct colour that will help your brand to be portrayed

Colour psychology is an important aspect of branding, marketing & web design and can have a significant impact on customers’ perceptions and purchasing decisions. By using a colour psychology chart to choose the right colours for their brand, businesses can create a cohesive and effective visual identity.

1. Think about how you want to be perceived by your potential and existing customers

2. Based on the desired perception, identify the correct colour that will help your brand to be portrayed

You are now more educated. What’s next?

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