4 Top Tips to Reach Your Target Audience

Your low engagement could be due to several reasons. With high levels of competition within branding today, engagement with your audiences is crucial for business growth & brand awareness.

First of all what is a target audience? A target audience is the particular group of people which your product or service is aimed at.

Now that you know what we are dealing with here are the 4 tips to help you reach your target audience.

Are you ready? Of course you are as you’re still reading.

With people spending more time on various social networking sites, the importance of hashtags reaching your target audience has become a crucial part of engaging with potential customers.

However, rather than just using any hashtags, you need relevant, industry-specific hashtags that can help you widen the reach of your content on social media and make your brand more accessible and visible.

For example, if you have a high end car renting brand and you want to find new customers, you could use hashtags like #BMW or #Mercedes to get the attention of your potential customers. This will help you reach people who might actually be interested in booking your services but may have never heard of your brand.

So with this example, even if social media users are just generally interested in those brands, a majority will be into high end cars meaning theres a likelihood of them being interested in your services. Which is what you want, hence you being able to build awareness.

Many companies do this to generate leads and expand their reach. Referral marketing is a persuasive tactic and one of the best marketing drivers for both conversions and sales. Referral marketing is exactly what it sounds like: the process of one person referring a product, and the referee purchasing that product due to that recommendation. A strong referral system can help maximise the strength of your own customer base to further grow your reach.

 

This can be done through a referral code to give a gentle push to customers to share with others. This can help you reach your target audience quickly.

 

Another aspect of referral marketing is having incentives. Offering a discount code to new users and the referrer could even get a special offer for helping sign someone up. This gives a reason to both the referrer and the user to make future purchases from you again. Many successful businesses such as Uber, CashApp and more have used this method.

 

Referral marketing is a great and easy way to get new customers and build brand awareness. Its great because its cost effective and helps find people who may be genuinely interested in your products or services and brand. This is a proven method which has helped many businesses get access to their target audiences.

Digital advertising is a form of advertising that is directed towards an audience (online) with certain traits and habits. Whether using google or facebook ads this is a proven method of growing businesses and attracting your target audience. You can target audiences based on their locations, interests and demographics.

 

One of the amazing things about digital marketing is your ads are going to be displayed to people who are more likely to be interested in your brand. This means theres a high chance of them buying your product or service. Typically this is more cost effective than traditional advertising.

 

Instagram for example gives you access to multiple tools to optimise who will see your advert and even offers analytics for further optimisation. It will also tell you once you have 100 followers, where they are based and what age range and gender they are. This makes it much simpler to understand your target audience.

The best way to reach your target audience is to have relatable content. The more targeted and focused, the more efficient – meaning higher engagement which can lead to sales.

 

Finding the right target audience and referral marketing won’t work if the content is not relatable. Once you have relatable content that offers value and you use some of the ideas above, you will be on the way to reaching your target audience.

 

Content marketing is a big part of generating leads and conversions. This can be done through social media content, blog posts, articles and even video marketing. When done correctly you will always leave your potential customers wanting more.

 

Just make sure that you have topics that are of interest to your target audience and are useful to them. Through a combination of images, videos, and text, you can engage and reach your audience in creative ways.

Good question …

The purpose of social media is to lead people to your website and to make sales. So it is important to ensure that your website is likely to convert before you send the traffic from your social media pages to your website.

 

Nowadays our attention spans are really short and we need to get to the point really quickly. We need to let our potential customers know what we can do for them and lead them towards the decision we want them to make easily. Our one page website package allows you to do just that.

 

Click here to find out more.

You are now more educated. What’s next?

We recommend searching your domain name and while you’re there think about purchasing your name (eg, janedoe.com) and acquiring it as soon as possible to avoid disappointment in the future.